What does minimalism mean to you? Most think it requires a plain wardrobe and austere living space containing only a few basic pieces of furniture. Some shy away from a life of minimalism because they think it requires a puritanical lifestyle - having only the bare (read: boring) necessities in your home or your closet.
But here at Intent, we see things a little differently.
We believe minimalism is anything but boring. It's less about a harsh and all-consuming process of paring down or even the ideal of sparking joy - and more about making space and time for the people, experiences, and - yes - possessions that bring you a life of substance and quality.
To us, minimalism means:
While frequently traveling across the U.S. as an executive leader for Nordstrom, Intent Founder and CEO Brooke Richards knew something had to give. Her fast-paced career left little time for sleep or a personal life, let alone hobbies. After making a series of significant life changes that eventually led to her path as a minimalist coach, she is once again a leader. This time, however, she leads a team of minimalism experts from all over the nation, helping people live better, happier, and more fulfilled lives - with less.